Creating a passive income by writing for the internet is an excellent platform on which to showcase your article writing. The added benefit of this is that in time, your articles will earn revenue as they continue to age and move higher up in the ranks of Google, hopefully generating more traffic as time goes on. Great! But does that mean you should write about any non-sensical subject? Well, yes and no. Humorous and editorial articles do indeed have their place, and nearly every subject is open to explore. That being said, it's pretty likely that an article which offers some form of valuable information will attain a higher chance of longevity, therefore earning you more money in the long run.
The following are three detailed tips to help you write the best content possible, for the best possible return. These include subject matter, quality of writing and perhaps the most important of all; proper spelling, grammar and punctuation.
Personalized subject matter can go both ways; it can either hurt or help your cause. There is nothing wrong with writing about personal subjects, they are more likely to strike a chord with people who have the same problem or situation, and are looking for advice and/or a solution. However, there is a huge difference between a subject best saved for a personal journal or diary, and a subject which can offer something valuable to the reader, perhaps leading them to read more of your articles or ultimately click on a related ad space. In today's world of TMI (too much information), there is a fine line between venting frustrations and giving helpful advice. Decide where that line is in regard to your article and adjust accordingly.
Another element to consider when choosing subject matter is relevancy. How relevant will your subject matter be in 6 months to a year? Two years or more? Think of the long-term status your article could, or could not have. If it is about a current event, perhaps include a related subject or theme which the reader can focus on so your article doesn't look outdated. Writing for today is fine provided it will still have interest and value in the foreseeable future. Try to decide who your article is for, which audience it will reach and how will they find value in it.
Quality of Writing
Editorial and opinionated articles definitely have their place and value provided they are well written. Writing in the first person is fine, however keep the 'I think, I know, I did,' etc. to a minimum as much as possible. Why should your reader believe you? What makes you the expert of your topic? What do you have to say that hasn't been said a thousand times before to keep your reader interested throughout your written piece? Fill your content with facts and researched information to add credibility to your work. After all, the objective here is to engage your reader long enough to read the entire article, interest them enough to click on a related ad on your page and/or click-through to your other articles, increasing your earning potential.
Writing in the second person is often more effective than writing in the first person. This makes a reader feel as through you are really writing for them, to them and for their benefit. Write in a clear, easy to understand manner so as not to alienate your reader with big, impressive looking words which they may not understand. It is a common practice to write for an 8th grade level of comprehension, however your subject matter alone will help determine the knowledge base of your targeted audience. The trick is to not talk down to your readers, but to inform and entertain them.
Third person writing is indeed the most formal, but will perhaps reach the widest audience because it is directed at all people--not one particular person. Just like casting a wide net when fishing, third person writing is meant to catch the eye of a wide audience. This is where relevancy will really help you; when you eliminate the parameters: I, we, you, etc., you open the boundaries of your article to related ideas, thoughts and circumstances, because it lessens the focus of a specific intent. For example, this particular article holds value for anyone writing content for any site. It was this writer's intent to deliver an informative article, which would be of interest to all writers looking to make a passive income by writing content for the internet. It can take a little practice to get into the flow of writing in the third person, but as we all know the same is true in any endeavor; practice makes perfect.
Spelling, Grammar and Punctuation
Proper spelling, grammar and punctuation should be foremost in your mind when writing any article published on any platform or format. It simply cannot be stressed enough. You cannot expect your readers to believe in your words when they are spelled incorrectly. You cannot expect to be taken seriously when your article is filled with grammatical errors. And you certainly cannot expect your readers to read your additional articles, or click on an ad when your article looks like one big blob of boring content, with no punctuation to emphasize points and break it down into digestible pieces.
Take the time to do it right the first time. Any time you 'saved' by publishing quickly without proofreading and spell checking, is wasted by going back to edit after publishing (provided you are given the chance to edit after publication). You and the platform you are using both lose credibility when you submit sub-par work. Save the mistakes and carelessness for personal journals and forum postings. Think of these mistakes as costing you money, not to mention time, because that is exactly what they will do. Typos, misspelled words and poor sentence structure all make your article hard to read, and all work against you in the battle of winning your readers' clicks.
Submit work you can really be proud of. The possible opportunities which could come from a single piece of writing are limitless. As with all passive income writing, it's about what your writing can do for you later as opposed to now. But, if you think about what you can do for your writing now it will only benefit you in the future. Anything worth doing is worth doing right, write? ; )